Hybrid events are a combination of two formats: offline and online. This trend emerged against the backdrop of the pandemic, when face-to-face meetings were limited and online events gained popularity. But even with the return to normal life, the hybrid format continues to develop and is in demand in 2024. In this article, we will explain what hybrid events are and how hotels can offer such services.

What are hybrid events?

A hybrid event is an event that takes place simultaneously in both a physical space and a virtual environment. Some of the participants are on site — in the conference room or banquet hall of the hotel - and the other part connects via online platforms. This allows you to bring together people from different cities and countries, without limiting the event to local participants only.

Why are hybrid events so popular?

1. Flexibility of participation

Participants can choose the most convenient format for themselves — to come to the place in person or join online. This expands the opportunities for the audience and allows you to attract more people.

2. Saving time and money

 Online participants do not waste time and money on travel and accommodation, and organizers can reduce logistics and infrastructure costs.

3. Interactivity

Thanks to modern technologies, it is possible to create the most engaging experience for both offline and online participants. Online participants can ask questions, participate in surveys, and even make presentations.

How can hotels offer hybrid activities?

Modern hotels offer all the necessary conditions for holding hybrid events. Here are a few key aspects that can make a hotel an ideal place to organize such an event:

Technical support. 

The hotels provide equipment for high-quality broadcasting: cameras, microphones, projection screens, as well as a stable high-speed Internet connection.

Multifunctional halls. 

The spacious conference rooms can be adapted for various types of events, be it corporate meetings, seminars or workshops. The hotels also offer the opportunity to set up a stage for speakers and organize discussion areas.

Package offers for participants. 

Local participants can take advantage of package offers with accommodation and meals at the hotel, and remote participants can access event recordings, exclusive materials and virtual "networking" sessions.

Example: how to host a hybrid event at a hotel

Let's say you want to organize a conference in 2024. Choose a hotel with hybrid features, such as the Mandarin Moscow Hotel or The Rooms Boutique Hotel, which offer technical support and modernly equipped conference rooms. Speakers speak on site, and the audience can ask questions both in person and via online chat. For remote participants, a live broadcast with high-quality audio and video is organized, as well as the ability to view recordings.

Hybrid events are the future of corporate and private events. They allow you to expand the audience, create comfortable conditions for all participants and make the event accessible to people from all over the world. Hotels that offer such services are becoming important players in the new era of event management.

You can choose a venue for your conferences on the website: eventner.ru

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